PRESIDENT OF
RMIT MARKETING & COMMUNICATIONS CLUB
The idea of establishing MarCom was a bold decision at the time, as it was not directly related to my major or minor. However, I recognized my strong personal interest in content creation, marketing strategy, and copywriting. I also realized that university would be the best environment to explore and develop these skills before fully committing to my career in logistics.
With this in mind, I - along with my peers, decided to pitch the idea to the Student Life Committee, marking the beginning of one of the most defining experiences of my university journey.
Together with my team, we focused on creating content that reflected the everyday experiences of RMIT students. This approach differentiated us from other clubs, allowing us to quickly gain attention, build a strong identity, and attract new members.
As a result, our content consistently achieved high engagement on social media. Within one month, the club’s Facebook page reached over 1,000 likes despite being newly launched. By the end of the first semester, the number of students signed up to join our club had grown to 100, but we maintained only 60-70 members per semester to ensure a quality experience and effective management.
I served as President for two terms, leading the club’s development and content direction. Many of the highest-performing posts were my ideas and produced under my leadership, some of which are showcased below.
The video above is a promotional clip for one of our largest projects - Content Battle competition.
In this initiative, students applied their creativity and copywriting skills to develop ideas for specific brand products. Submissions were evaluated by marketing professionals from leading agencies such as Ogilvy, Isobar, and popular cosmetics brand - Ofelia, alongside public engagement on social media. Participants with the most innovative ideas and the highest overall scores were recognized and awarded.
Beyond content creation, we also developed and organized MarCom projects that provided members and RMIT students with hands-on experience in the field.
These initiatives enabled participants to engage with brands, learn from industry experts through workshops, and gain practical experience in real-world marketing and communications roles.
Our most notable projects are highlighted below.
